Why is social media networking important?
Social media networking is an essential part of spreading your message to as many people as possible and engaging with your online target audience.
Here’s why…
- There are now over 2.6 billion social media users across the globe!
- 64% of online shoppers say that a video on social media helped them decide on a purchase
- 59% of adults between 18 and 29 are using Instagram
- The average person spends about 20 minutes on Facebook
- 86% of women will look at social media before deciding to make a purchase
However, with over 70% of small businesses now using social media, the social media market place is getting more competitive across all industries.
This means that you need to be posting cool updates, finding the best hashtags and groups to engage with and getting creative with quirky campaigns that help you stand out.
How to engage with customers on social media
To effectively interact with and build and audience on social media, you need to be prepared to test a variety of content, hashtags, language, links and more in order to identify what attracts customers to your business the most.
To stay ahead of the competition and become a thought leader in your field, you need to be involved, innovative and creative – All of this can be achieved with some careful planning!
Finding your audience with social media networking hashtags
Engaging with your audience on social media means finding ways to access your audience.
A great way to do this is by using and creating hashtags. These hashtags could be related to events, trends, seasonal and holiday hashtags and more.
To help you to engage with your customers and give social media networking a try, we’ve built some calendars to help you track down the best places for your business to post on social media so that you can build your network and increase your web traffic.
We also offer a range of services that support online marketing activities, so if you require any additional assistance, get in touch to see how we can help.
Twitter networking calendar
This social media calendar consists of daily and weekly social media networking hours that you can use on Twitter.
Simply create posts for the hashtags that are relevant to your product or service offering and participate in the online talks.
Do it well and you will soon be expanding your reach, building your brand awareness and accessing the people, groups and areas that are interested in buying from your business.
Seasonal events calendar
This social media events calendar provides you with a range of seasonal events and holidays that you can create some fantastically engaging social media and marketing campaigns around.
Every year, you can guarantee that there will be hashtags for each of these events on your social media networks. So, if you ever need some inspiration for what to post next, then you can find seasonal social media events of all shapes and sizes below.
You can also learn more about Seasonal Digital Marketing packages here.
Creating a lasting impression on social media
Building a lasting brand reputation on social media is a gradual process that requires testing a lot of different customer engagement methods.
To inject a bit of variety into your social media offering, your business needs to have a diverse repertoire of interesting information and valuable insights that your audience wants to engage with in order to be successful.
This doesn’t just mean videos and pictures. You could post any of the following to test what gets the most clicks from your followers:
- Blog content
- Videos and animations
- Surveys and polls
- A quiz
- Competitions
- Images or GIFs
- Ebooks
And more, the possibilities really are endless. The only limit is on how creative you’re prepared to be!
All that’s left to do is make your social media plan and build your social media content library so that you can go out there and start engaging with customers and building your brand awareness!
If you need any help with putting your social media strategy into place, then please contact our team for more information about social media management services.
